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It should do most of the selling for you and it should also do most of the “pre-qualifying” clients and customers for you. It’s where people land on when your website (whether a page or a blog post) shows up as a relevant search result when they google words related to what you do.Īs such, your website should work for you. It’s where your followers and potential clients go to learn more about you. Drop your website link in the Facebook group and ask your peers for specific feedback on your website.Before we do a deep dive into the whole website design and build process, I want to explain what goes into creating a successful website and what a successful website is to begin with. The Elle & Company Facebook group has over 3,000 creative entrepreneurs. Ask for Specific Feedback in the Elle & Company Facebook GroupĪsking friends and family (as great as they may be) to provide feedback on your business’s website may not yield the results you want.
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If this seems a little over your head, check out my Update on Squarespace SEO in 2018 blog post to learn more about SEO and indexing.Ĩ. You can often remove this information using Google Search Console. If search engines indexed your site before you were ready to go live, Google may be ranking your site based off old or incomplete content. Continue to nurture the relationship after you’ve captured their email by implementing a welcome email series, weekly newsletter, etc. While a visitor may not (and probably doesn’t) come back to check your website every day, the chances they check their inbox every day are highly likely.
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If you’re a shop owner (either brick and mortar or online), you might offer a discount off the next purchase or free shipping.īy capturing email leads you gain direct access to potential customers.
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If you’re a blogger or business owner offering services, you might offer a content upgrade in exchange for an email address. Now that your website is open for business, make the most out of each visitor by capturing their email. When someone visits a URL that the sever can’t located, they’ll now be redirected to the custom page.Ħ. Now that your new page is created, return to the 404 Error/Page Not Found panel and click the drop down menu and select the title of your custom 404 error page.
For an even more customized look, you might consider using a Cover Page to make a creative 404 error page with full-bleed images, video backgrounds, bold headlines, or buttons directing visitors back to your homepage. Add your custom text and images to this page as you like. To create a customized 404 error page, create a new page in the Not Linked section.
You can view this default message by navigating to Settings, Advanced. Your site is automatically set to use the default 404 error page. Creating a custom 404 page is a great way to let your visitors know what went wrong, while retaining the unique style of your site. Squarespace allows you to personalize your 404 Error page when someone accidentally navigates to an old or incorrect URL on your site. Here you’re able to choose if you’d like only your blog or your entire website to feature the Pin It button and dictate the design for the button.